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The most successful companies in the world are those who understand their finances. Whether it is how much money they made last year, how many employees they had, or what products and services they were selling. These companies can make educated decisions based on data. They take their business intelligence on a daily basis and use it to inform their financial decisions. Understanding your numbers as a small business owner is paramount. Heather has some tips for you.

Join today’s conversation with Heather Zeitzwolfe as we talk about the power of numbers. She also advises on when you should seek the services of a bookkeeper and a CPA. This will depend on what their services are and what you need at the time. A good coach can help you understand your numbers more so that you can earn more in your business because you have been empowered more by them. We also discuss why you should have an emergency fund and its importance in your financial journey. We will also touch on the benefits of creating a business out of passion and unique self. 

Tune in! 

Let’s Connect

Heather Zeitzwolfe

Website: https://www.zeitzwolfeaccounting.com/

LinkedIn: https://www.linkedin.com/in/heatherzeitzwolfe/

Facebook: https://web.facebook.com/zeitzwolfeaccounting/

Instagram: https://www.instagram.com/zeitzwolfe/

Pinterest: https://www.pinterest.com/heatherzeitzwolfe/

Linktr.ee: https://linktr.ee/getthebalanceright

Jenn Dragonette (Host)

Website: https://jdragonette.com/

Instagram: https://www.instagram.com/j.dragonette/

In This Episode, You Will Learn About: 

[01:30] What is CPA, and what does it involve?

[03:37] Biggest finance mistakes that she has noted from her clients

[07:24] When should you go to a bookkeeper and a CPA

[09:12] Heather as a profitability coach

[10:26] How you can reach out and connect with her

[15:47] How much you need for an emergency fund and taxes fund

[21:11] Creating a business out of passion and a unique approach

[27:11] Going paperless in the finance industry

[29:46] Golden takeaways from the guest

[32:36] What is ROI

[33:22] Episode wrap up and final thoughts

FULL TRANSCRIPTION

I am so excited to welcome Heather to money. May she’s a CPA profitability coach and fellow podcaster, helping creative entrepreneurs make sense of their financials. She’s also known as the vegan CPA, the magician in the kitchen and so much. You’re listening to feed your business with love with Jen dragon neck, you are about to experience a tsunami of self-love in your life and business, because we have too much magic inside to just be a ripple, let go of society’s standards.

And those gurus who leave you burned out, put aside any imposter syndrome feelings and ask yourself what is. You really want, because success starts from within rediscovering yourself, builds confidence in your message and who you are. Your tribe will follow. Let’s unleash the magic inside by being our true, authentic selves.

Starting podcasting for your soul in 3, 2, 1. So welcome to the podcast, Heather, thank you so much for having me. This is really fun. I’m super, super excited about it. Yeah. All right. Okay. I love it. So. ’cause I’ve never had a CPA. I mean, some of my audience might even not even know what a CPA is. Can you tell us, like, what is it that what’s your magic?

What’s your special sauce? Yeah. Oh, okay. Well, there’s a lot to that question cause there’s a lot of sauce going on. As we mentioned off, uh, off Mike, I’ve got a lot of sauce going on in the kitchen, so I love me some sauces, secret sauce. Well, okay, so let’s just back up to your first question about what a CPA is and.

I call it. Practicing, , count counting. That’s what I, that was a joke that I used to have a Chimp on my wall and it was like a Chimp at a, at a computer. And cause I’m a born in the year of the monkey. So to me, it’s, that’s what I do. But, you could call me a bean counter. You can call me a nerd or all those things.

But the basic gist is when people think of a CPA, they think of someone who does taxes. So, yeah, I do taxes, but I also help people with bookkeeping and all the nerdy things that people creative people don’t like to do. Let’s just put it that way. I live in the spreadsheets and I love them. I love me again, spreadsheet.

I really do. I, after I left, although I’m a creative after I left accounting, I was like, you’re never going to get me out of spreadsheets ever. Well, I’m a certified public accountant. I should have answered the actual question. So that’s really what it stands for does not Stanford, Chimp, but, um, I like to think of it that way.

I just show it makes it fun. I mean, finance seems so, so dry, but it doesn’t, it doesn’t have to be at all. It can be, it can be fun. Numbers are fun. We’d like those numbers, especially the ones that hit our bank account. Yeah. And numbers can be sexy, you know, it’s like they, everyone thinks marketing is the one that’s sexy, but you know, if you’ve got a nice profit margin going on there, there’s nothing better than having some more money coming down your way.

So. I think it’s sexy, but of course I’m a nerd, so that’s just me. Hi, I’ll nerd out on numbers with you any day, any day. So you work with the creative entrepreneur. What is one of the biggest mistakes you see when it comes to their financials or even finances in general? Yeah. So I mainly work with solo preneurs, and most of them are in the creative field.

So if they get into business because they have a passion, which is super, you know, so they’re charged about what they’re doing. They love it. And they probably love the people that they serve. But. You know, when you go into it with that sort of mindset, it’s not so much about the money, which is, you know, I mean, from an ethical standpoint, I mean, that’s cool and all, but businesses are there to make money.

Otherwise we’re like a charity. Um, w there are several things that I find, but I’ll just kind of try to keep it to the most bare bones, simple things. One is not thinking about profit from day one. So you go into it, you’re like, oh yeah, I want to set up this program or do this or that for clients. And.

They’re not really looking at like, are they going to make enough money from it after all their costs for all the software? And if they have to rent a space and if they have to hire a marketing team or whatever it is that they all the expenses that they might have, they’re not thinking about all those pieces for the end result.

So not having enough profit in their business is definitely one of the problems because a lot of people go out of business in a short amount of time because they don’t have that. Straight away. So that’s number one is make sure that you’re setting yourself up for success. But other things I see is like, you know, things that are, , you know, as an accountant, it, personally, it just drives us crazy.

But as business owners, you probably don’t know how crazy it makes accountants, but like commingling your funds. So, you know, you might start. You start off a business. You’re like, okay, I got this personal credit card and I guess I’ll just, you know, pay some for some software on this or sign up for this course or whatever.

And then it’s oh no, I formed an LLC. And now I’m going to put it on this credit card over here. Now, before you know it, you got like this like big, messy soupy thing. That’s, you have done Ravel when you go to do your taxes. So just, you know, always just keep things more simple. Get a credit card for your business, have a bank account for your business and just use that.

And then when you need money, take a draw. That’s what you should do. So those are like two, two, , I mean there’s many, but I don’t want to keep. I love that you’re talking, because these are things, these are mistakes that if somebody would have talked to me, even coming out of finance, I was like, oh right, I’ll just have this personal credit card.

Oh, that was the only one that was in my wallet that day. So I’m just going to use this for personal things, even though it’s actually my, what I was using. Yeah. So. Being a farmer bookkeeper and in the finance world, yes. Please, please keep them as separate as possible. Yeah. And you don’t want to have to be unraveling things when it comes to tax time.

And oftentimes the people that are doing that sort of thing co-mingling if they do hire a bookkeeper, it makes it messy for the bookkeeper. But if you don’t have a bookkeeper, then you know, you’re going to be looking. Like your bank balance, as you know, trying to get a gauge of where you’re at with your business, which is not ideal.

So you want to spring for maybe a bookkeeper. If you get, you know, if you’ve got very little transactions, maybe you could do it in a spreadsheet, but you know, once you can hire a bookkeeper, do that, that way. You’re up to date with what’s going on with your finances in your business. So you can actually make really good decisions that are based on real time.

Yeah. So what’s the difference between a bookkeeper and a CPA, because now we’ve confused the audience that’s like, wait, I’ve never even thought about finances. Now you’re telling me to talk to a finance person. When do they go to a bookkeeper versus a. Yeah. So I think it would depend on the bookkeeper slash CPA and what their services are.

So there’s, you know, I mean, there’s all kinds of flavors when it comes to this. So you can maybe go to a bookkeeper that all they’ll do is just your books, which means , they’ll take your. Received your bank statements on all of that and plug in the numbers or have a bank feed feeding into the software and they check it and all of that and they hand it back to you.

So that’s why like the barest bones, then some bookkeepers will actually sit down with you and go over what’s going on and explain things to you. , but then there’s like the higher level. Someone like myself, who’s a CPA. I can also help with tax planning, , with other, other things that may come up, like advising in your business.

So we can kind of have more oversight of the business and give you like a higher level of, information and background to go into it. And you know, whether you pick one or the other. Depends on, like I said, what they’re offering, what their price point is, if you can afford it. And then, you know, there’s like these big CPA firms that you’ll see if you go like to Los Angeles or like huge buildings, you know, they’re working with Coca Cola and Nike and all that kind of stuff.

You don’t need to go to something like that. So there are CPAs that are for small business owners. So look for those like myself, I was like, including you don’t forget that. I’m going to shamelessly plug come to Heather. Yeah, yeah, yeah. So I, I do, I offer all this all of that stuff that I mentioned that is awesome.

So you also have this other title of profitability coach. What is that? Well, it’s not an official title. It’s, it’s something I gave myself. So it’s official. I’m like, I dunno, I was trying to make a joke and it didn’t come out. Right. So I’ve tried to call myself, , a profit coach, a profitability coach, the basic gist of what it is that I’m trying to drive at is I can help you understand your numbers more so that you can.

Earn more in your business because now you have been empowered by the data that you have. So that sounds a geeky, but, , a profitability coach, there are people out there that call themselves that I’m not the only one, but we’ll kind of get down deep in your, your numbers and help you kind of figure things out.

Do you need to change your pricing? Do you need a hire people? When can you afford to hire someone? How can you have them? How can you take more profit out of your business rather than letting it go to other things? There’s just so there’s so many things we can help you with. So including me, I can.

Yes. Yes. We might as well plug right now. Where can people find you? You know, cause at this point people are like, yes, I need this. I need Heather, but life. Oh, well, so I, you mentioned I’m a podcast or my podcast is called get the balance. Right. And I have a, like through link tree gets the balance. Right?

You can find me on link tree, but my actual business is it’s kind of a mountain. So my last name is Wolf accounting, but because that is a really tough URL, you can just find me get the balance, right. And then jump over to Zanesville for counting and find me there. So, and if you want to set up like an informational meeting with me, I, I love to do that and meet people and see how I can help you.

And I offer group programs and things at different levels. So, you know, you don’t have to be like, Bringing in the big bucks. I mean, I like to help people that are just starting out in the business and, and helping them figure things out and, and, you know, put things into place so that they can actually, have a plan that will work, you know, with the strategy and real goals and things that will put, put you on the road to success.

Yeah. So we can actually get paid as entrepreneur. Yeah, exactly. Exactly. I mean, that’s like something you see all the time. I mean, it’s sad. People will come to me and I’m looking at their books and I’m thinking like, okay, yeah, you don’t owe anything in taxes, but you also didn’t make any money. Like it’s supposed to be a business is, you know, you need to turn things around.

So, but I have a no shame approach. So it’s I wouldn’t, I wouldn’t, you know, take, give it to them that way, but I would just. There’s just ways of changing things around to make things better. And, you can turn that ship around and make it better. Yeah. So it’s so true. And I love that you’re working with, with people from all walks like brand new, maybe five years in and still not, you know, making the money they wanna make me, all the way through, , people that are bringing in the big bucks.

I love that. It’s. Inclusive to everyone. And I know that you also offer, I’ve been to one of them. I think they’re called money. May isn’t money may ham. Yeah. Even I have a problem with the name. So it’s called the month. Monthly, Monday money may ham makeup. ’cause I love, I love makeup. So I figured I might as well throw in the make-over part in there.

So it’s a, it’s a monthly, zoom party. Basically. It’s like a party. I call it. It’s like a slumber party without the pajamas. So that’s what I think of it like that. But, , Sometimes have a guest and, which is, you know, some expert in some field. And we talk about that, but it’s, it’s part mastermind, it’s part, you know, just networking and getting to know each other.

And then it’s also a makeup tip. So if someone’s going to make up tips, they want to share, they can bring that to the potty. And I will make sure to get your party in the, in the show notes, because, you know, I know that this is, , again, money may, we’re talking about like bringing money in. And the financial backend is so important.

I have seen so many of my friends at the end of the year, I’d be like, oh, I didn’t plan for that. Or, oh, you know, like you said, people are like, I don’t know any taxes. Well, that’s not actually a good thing. Yeah. And yeah. And then the other thing is they do owe taxes. W one thing that’s like always this like surprise to people is that.

They go through the year and they’re making money and they’re not keeping track of things. They’re not keeping their books. Right. And they spend money and they’re thinking like, I don’t really have any money. Like I’m obviously I don’t owe any tax, but they’re forgetting that the money they’re taking out of the business for themselves is like, Well, okay.

You still have to pay tax on that money. That’s, you know, depends on how you’re set up, you know, if you have wages and all that kind of stuff, but, so they think , oh, I don’t have any money left in the bank. I obviously don’t own any money in tax, but that’s not the case. So it’s, you got to put money aside for those taxes and those taxes.

Unfortunately, they don’t go away. Like you can’t, you can’t just like. Pay them. So they’ll follow you around forever. So you got to really set aside money for taxes. Oh, and so other word of advice, I would just say if I, if I may is having an emergency fund, so I can’t stress this enough because the world is a wacky place and we don’t know what’s going to happen.

And you could have a booming business one day and then, , like COVID hits and suddenly whatever you were selling. Yeah, nobody wants it anymore, whatever it is. So, so if you need time to pivot that horrible pivot word, but if you need time to pivot, you need to have money on hand to, to do that. I like to have people save up at least like three to six months to a year worth of expenses and have that in the bank.

Ooh. Well talking about that, how much do you think people should set aside for this emergency fund? And the tax is fun. You know, this again is not financial advice. If you want actual financial advice, go talk to Heather directly. Okay. If you generalized it, how much should we be putting aside for taxes?

How much should we like for this emergency fund? If we were making, I don’t know whatever about you want to use. Yeah. So it depends on what your expenses are. So with your emergency fund, I would think about not only the expenses in your business, but what are your expenses in? I call it your real life. So your life outside your business, the one that maybe you’ve got kids, you got to take care of or in my case, Animals.

So you’d have to have enough money set aside for all the things. So can you keep your business afloat? Can you also keep your home life afloat can make sure that you have food on the table, pay your rent or your mortgage or whatever those things are. Now I know having that much money in the bank is kind of like a scary, daunting thing.

So just if you can. Put away like a little at a time and build up a buffer. If you can get a month buffer, that’s better than no buffer. And then kind of as you go build up three months and then six months, and I mean, it can be difficult, but, but then there’s also that balance of like, how much do I put in as for that kind of thing for emergency fund.

And then how much do I want to invest? , if your money’s just sitting in the bank, you’re not investing it. You could put in something that you get some interest, but you’re not going to get that much interest in a bank. So you also want to have a nice balance and, talk to a financial advisor about this and, make sure that you are investing some of your money too.

So don’t just horn it all away and just one bank. So, and then as far as the taxes go, that kind of depends on Which tax bracket you’re in and where you live. Cause you might have local tax or state tax and all those things, but you know, just a good rule of thumb is if you put away like 30%, your problem, that’s better than no percent, you know, and, and put in a bank and then you can set up estimated tax payments.

What I do is okay, so most people, , cause they don’t want to think about paying taxes. I mean, How it is, unless you’re CPA, you’re not really thinking about taxes. Most times people are just scrambling when it comes to the time of year where they’re supposed to be paying their quarterly estimates.

And they’re like, oh God, I forgot about those. You know? Oh my God, I got to send in 1500 bucks. So, you know, things like that. So what I do is I just set up. Ahead of time in January. And so I could pay out the whole year without me even thinking about it. So if you go onto the IRS website, there is this electronic payment system.

I can give you the link for it in the show notes, and you can go in there and. I’ll fill out some information and you get a pin and then the IRS mails, you this pin, which is cool. And it takes a little while. So don’t do it at the last minute. And then you put that information in and you can set up payments, you can schedule payments, and then if you have to have to pay income tax with your state, you can probably do the same thing.

I did it for my state. So set it and forget it. That is my. Yes, that was the best infomercial ever set it and forget it, set it and forget it. It’s been like a motto like, oh yes. It was like that oven thing. I was like, Yes, let’s go back. I want to set my finances and forget them, although I’m one of the strange people, but again, I came out of accounting that at the quarterly tax time, when I have to, when I pay those estimates, I’m always so excited to write that.

Or I don’t write the check. I put my pin in, but I’m so excited. Cause it’s like I made enough money to have to owe taxes. Yeah. Yeah. I mean it, yeah, it depends on your level of nerdiness. Right? So I love paying bills. I like, I actually get excited when I have a stack of bills I have to pay. I don’t know.

I’m just weird. I’m just weird. That way. It’s good. But you have the money to pay it. And that’s the one thing that I think a lot of people, when it comes to, at times, we’re just coming out of tax time and thank you for being with us this close to after tax time that it is hard. Again, there are so many people that don’t even look at the numbers.

They just take what they it’s like. No, no, no, no expenses. All the different things we’ve got to, we’ve got to look at the big picture. Yeah, you got to put your big pants on, if you want to play with the boys or whatever. Right. So you gotta think about , you want to be in business. You kind of have to play by the rules and paying taxes.

Definitely one of the big rules of being in business, but at the same time, you get to expense things, which is cool. You get. I keep mentioning software it’s because I’m obsessed with software, but you know, all these things that you’re doing in your business that you get to, you know, write off.

That’s good. You think about it that way. So yeah. That’s how I feel. Cause again, I do podcasting also, so all of my production software, I’m like, I actually love using the software. I’m glad I don’t have to pay for it. Every, my Adobe. I’m like I get to, I get to write this off. Really? I know exactly.

Yeah. Yeah, totally. I want to know what happens when you create a business that’s based on passion and being you, because you have really, you’ve really done a good job at this in court. I mean, you’re the vegan CPA you have incorporated you into your passion for numbers. Has it always been like that or did it, did you shift it into.

Has it grown that crazy word pivot. Have you like, how did this all get started? Yeah, so, you know, I started my business a few years ago and I’ve always been weird and different. Unless people are seeing on video, like I have pink hair. It’s been all different colors back in the day I had a Mohawk, you know, so I’ve been punk rock.

I’ve been goth, I’ve done, you know, all that kind of weird stuff. I’ve never been like normal. Right. So being in a field that is so like stereotypical buttoned down and all that kind of stuff. I called that my costume, when I have to put that outfit on and I’ve got a closet full of costumes. And, in the beginning I was wearing my costume because I wanted people to take me serious.

And then with COVID hitting, , I wasn’t meeting people in person anymore. Meeting them through zoom, zoom is a little bit more casual and all of that. And I met with a client who we had only communicated through phone. Cause at that point we weren’t using zoom or whatever, but, and then she finally saw me and she was like, oh my God, I had no idea that you had bright colored hair.

Why aren’t you, why don’t you double Downing on that? Because she was a marketer and I’m like, really? Cause like I had a website that had all these metaphors of mountain tops and I will, you know, like all these things, and really when you looked at it was like very like masculine and, , I’m like, totally , I’m a child of the eighties, seventies and eighties.

So I like live in that. So it’s I’m like all about like hot pink and , so I’m like, okay, I’m just gonna. I’m going to double down on this. This marketer told me to do that. And so then I was like, you know what, I’m going to just call myself the vegan CPA because I’m vegan and why not? Like really, if I’m doubling down, I’m going to double down on that part.

So I put that out there in the universe and then, you know, I kept getting people that were interested in working with me because they’re vegan. They weren’t necessarily like in my wheelhouse. So I decided I wanted to really like hone in on the creative folks because I’ve had my own creative background.

And so I figured those are the people I want to serve. Those are my peeps. So you don’t have to be vegan to work with me, but you just have to like, not be doing something that goes against my ethics. So that’s, you know, so some people are going to be like, no, sorry. If they’re making like leather bags or something

yeah. And that’s really important because I’ve seen so much. People in finance, but that do go down that rabbit hole of this isn’t really a lie to it, you know, I’m not sure. And so I love that. You’re , you’re very matter of fact, this is who I work with. You must be aligned. You must be fun. You can’t be a jerk.

Oh, God. Yeah. And that was an, you know, when you first get into business, you know, you’re like, oh, I need clients and you just take clients. I think every entrepreneur pretty much goes through this unless they don’t have like imposter syndrome or they have a whole bunch of clients when they first start off, you know?

And I, I started with no clients, you know, and I think a lot of people start that way, but so you just you take people you’re like. Oh, okay. Sure. And you’re not thinking about, do they align with your values? Are they a jerk? All those things. And early on, I had some people that were jerks and they were being jerk jerky with me.

And I’m like, thinking wait a minute. I don’t, it’s not like I’m working for someone else. And I have to use, I have to. Working with their clients. Like this is my client. And I’m like, I don’t want to work with you. I’m like, you’re being mean. So I said goodbye. So if you’re mean, I don’t want to work with you.

So I think that’s okay. That is a hundred percent. Okay. And that is one of the best lessons and, and you’re right. Most of us, I have, I have gotten rid of some, some of those clients, many of those clients, and sadly, every once in a while, I’m like, oh, that was a great, they’re offering me so much more than what my, okay.

I’ll take you. Oh, that was a mistake. Oh, a three month contract. How do I get out of. Well, and you know, to me, it’s I think of my job as being like very intimate with people. Like people sometimes will cry. I mean, we’re talking about money, right. And I want to be like very open, open with them and I want them to be open with me.

And so I take that seriously. Sometimes people cry, you know, because it’s I mean, money is very stressful, right. And , I’ve done money coaching and all of that with my clients and, you know, they can do. Start crying or they’re it’s just, they’re going through like really serious things.

And so I take that to heart. And , working with people that are more aligned with you, I think is, is better because then it’s, you know, it’s, I can be more empathetic about their situation and all those. Yeah. I think having the right team in any aspect, but especially with money, it is a very intimate thing.

It’s almost, I mean, how it’s like dating somebody almost. I feel like money is like a relationship, a complete relationship and it can get messy and you gotta be careful who you let in your messy relationship. Right? Yeah, exactly. And you know, it’s almost like. You wouldn’t ask somebody like their weight or, you know, it’s like the same kind of thing.

Like you don’t ask, like how much money do you have in the bank? Like you don’t ask people that, , it is, it’s just very, , secretive type thing. And w I want to have an open dialogue around money. And so it’s I’m not judging anybody, you know? So it’s they come to me and it’s and you know, a lot of times people will come to me and they’ve got like their head down and write.

I’m so embarrassed. I can’t believe I did this. Or like I’m so behind with my taxes or whatever their story is. It’s I’ve heard it before. I’ve seen it before. You’re you are not alone. There’s so many people out there, so just don’t be shameful. Just get it, get it corrected. Like it’s better just to face the facts and get it.

Correct. So I got to know, have you ever had the client that’s come in with the, with the shoe box of receipts? Oh my God. So I decided when I went into business that I wanted to embrace technology. And so I’ve been from the very beginning I did, I wasn’t completely paperless, but now that I’m working from home, Totally paperless.

So every, you have to be like techno technologically savvy to work with me. Like you have to be able to scan something or at least take a picture with your phone and upload it. No shoe boxes, virtual shoe boxes, maybe, but not that. But I did work for a place one time where, it was hilarious.

This guy came in with a laundry basket full of documents. So I’ve, I’ve seen that and had to dig through that. So. Yes. Yeah, I, I never thought that finance would go paperless. I mean, in all the years that I was in the industry for 18 years, so was like, wow, I’m never going to get rid of, of paper. I’m always going to have piles of paper on my desk.

And then all of a sudden the standard came and I was like, Wait, I still have to keep the paper too. I’m confused. Yeah. So I use, I have a secure portal and all the documents are kept there and , there’s all these rules that we have to abide by. And so, yeah, so it’s all paperless. Super because then I don’t have to have file cabinets and all that kind of stuff.

That’s that’s that’s old school, man. I guess I left just some time to not, not get rightful. They get rid of the old school. Oh my goodness. I love this conversation. And I’m so excited to, to actually be able to talk to someone about. The other side, we’ve talked so much about mindset and everything, but actually knowing your numbers.

If you have not opened up your bank statement or opened up your credit card and actually looked at those numbers, you should do it and you should go hang out with Heather on one of her. I’m not even attempt all those M’s again, 5, 5, 5 party that party. I, I just, I’ve been to some of those and I’ve been to some of your classes and I’m like, whoa.

Even coming from the industry, I’m learning something new. So thank you for that. And I, I’m just so grateful to have this conversation with you. Oh, that’s so nice. Thank you. Yeah, it’s been really fun. So if someone were to walk away with just that one, like boom mic drop moment, what would it be? Oh my goodness.

Well, okay, so there’s power in numbers. So people look at, for some reason, marketing is just People love marketing, right? That’s like the sexy part of business. They love to look at that. They’ll look at like how many downloads they’ve gotten of something or they’ll look at likes or how many, you know, people have commented on something and all those kinds of things.

Well, those are numbers. You’re looking at those numbers. Those are important in some ways, but so are the actual numbers in your business? Well, yeah, granted, some of those marketing things could be just vanity type stuff. Right. But if you start to dig a little bit further and see oh, okay. Did you actually, what was the ROI on that stuff?

You know, I mean, dig deeper, go deeper, go deeper. But you can’t really know until you’ve actually like gut. As together and, put everything shit. Oh, okay. We’re explicit here. The S word, the S word and , create like creative entrepreneurs. I know. I’m just, I mean, a lot of you probably out there probably do keep books, but some that don’t, , just , get it together, have somebody that knows what they’re doing.

Update them, keep them up to date. You know, make sure that everything is flowing, right? Oh, okay. So here, okay. You’re asking me for one like bomb and I’m like going off on other things, but I’m just going to tell you this. Cause this is a mistake. I see a lot, people think , oh, I’ve got QuickBooks or wave or FreshBooks or anything like that.

Those are great software platforms, but just like hooking up your bank to it is not enough like that. That’s, that’s not keeping your books. Okay. You have to do maintenance on them and you have to make sure that your. That’s the bank ties and all, all these different things. So that’s not it. That, that number may not be correct.

So I just know that, so yes, embrace and power your numbers and be empowered. I’m sorry. Be empowered by your numbers. Know them, get to rub them all over you on no, no, no. I’m just like, I’m trying to, what was that movie with Demi Moore? She was like, like rolling around in the money or something.

What was that like to like sleep? Was that guy, Robert Redford, who was some movie? It was like, what is it? What do you have here? Wilson? Was he in that? Yes, I am the worst with people and movie names. Oh, I can’t remember. And decent, decent proposal. Maybe that’s what it was. Indecent proposal. I don’t know. I dunno.

Anyways, I was envisioning like rolling around in your, and be like spreadsheets and we’ll take both. And for the listener that doesn’t know what ROI. Do you want a return on investment? So it’s like the money that you put into something, what was the money that you got out of it? So like you pay for coaching, , did you get the, you paid $2,000 for your coaching?

How much money did you get out of it? , did it help you get 4,000 in business, then your return on investment was $2,000. So it’s it’s the difference? Oh, I love that. I love that in such a great conversation. Again, I am so grateful. For, , this entire conversation. Is there anything else that you want to add?

Let’s see. Don’t be afraid of talking about money. I guess that’s like the big, big thing. Yeah. Just talk to people because unfortunately it’s something that’s not really taught in schools. . Mo like literacy, financial literacy. And so I think people just go off into the world. They don’t know about it.

They start getting credit cards. They have no idea about the ramifications of all that kind of stuff. So having an open dialogue about money and, and just have a shame-free approach to it. And just just talk about it, have more conversations.