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Every business owner should take the time to break down their small wins and build on them. Early in a business, some small wins can often feel insignificant to the owner. However, these smaller wins can accumulate into enormous success in the future if they are built upon. If you are ready to make big changes in your life or business using micro strategy, meet our guest today, Heidi Busche.

Heidi Busche is a speaker, business coach, and the author of Relationship Ready: How I Stopped F*cking Randos and Started Cupcaking my Soulmate. Heidi spent years in the love, dating, and relationship space. She uses her expertise and lived experience to help women identify and change painful patterns in their relationships. In 2020 she made a BIG pivot, and now she helps entrepreneurial women use micro-strategy to gain clarity and momentum in their businesses while taking cash to the bank.

Tune in! 

In This Episode, You Will Learn About: 

[02:24] A bit of Heidi’s backstory and what she does in her space

[05:10] How her life and business changed when she started doing what she loves

[07:34] Why you should shut down from the noises and do things your way

[10:57] Types of clients that she works with as an accountability coach

[14:48] Failure to admit that you lack the knowhow at the moment can kill your ambitions

[16:06] What is micro-strategy, and how it can benefit your life and business

[18:30] Coaching helps business owners see life through different lenses

[21:38] Heidi’s book that she has authored

[26:30] Key takeaway lesson from Heidi

 Resources Mentioned

1. Proposals for the Feminine Economy by Jennifer Armbrust: https://amzn.to/3rt70J8

1. Relationship Ready: How I Stopped Fucking Randos and Started Cupcaking My Soulmate by Heidi Busche: https://amzn.to/3xwe4sp

Let’s Connect

Heidi Busche

Website: https://www.heidibcoaching.com/

LinkedIn: https://www.linkedin.com/in/heidibcoaching/

Twitter: https://twitter.com/honeyb52

Instagram: https://www.instagram.com/heidibcoaching/

Facebook: https://web.facebook.com/heidi.busche/

Linktr.ee: https://linktr.ee/Heidibcoaching

Jenn Dragonette (Host)

Website: https://jdragonette.com/

Instagram: https://www.instagram.com/j.dragonette/

YouTube: https://www.youtube.com/channel/UCUxHarkNhXmT38hKrNHfAHQ

FULL TRANSCRIPTION

Are you ready to make big change using micro strategy? Our guest today, Heidi is helping you gain clarity and momentum in your business using micro strategies so that you can take big cash to the bank. She is a speaker, an author, a business coach. She wrote her first book relationship ready? How she stopped fucking randos and started cupcaking her soulmate.

I am so excited for this conversation because first off, if you don’t know what cupcaking is, you need to start cupcaking yourself. So she was in the dating and love and relationship space before pivoting into this big pivot, into using micro strategy for business. And we are talking about all the things, pivoting relationships, relationship with self, and so much more.

This is a great episode. If you are feeling stuck and ready to make big change. With little tiny micro steps. So let’s dig in, you’re listening to feed your business with love with Jen dragon neck. You are about to experience a tsunami of self love in your life and business because we have too much magic inside to just be a ripple, let go of society’s standards.

And those gurus who leave you burned out, put aside any imposter syndrome feelings and ask yourself what is. You really want, because success starts from within rediscovering yourself, builds confidence in your message and who you are. Your tribe will follow. Let’s unleash the magic inside by being our true, authentic self starting podcasting for your soul in 3, 2, 1.

So welcome to the podcast, Heidi. Hi Jennifer. Thanks for having me. Thank you so much for sharing your platform with me. Thank you. Offered me the opportunity to live stream. I don’t know if I’ve live-streamed on YouTube yet. So this is the first for me. Ooh, we’re popping the cherry. Yay. Love it. I’m really excited.

I’ve been, I hate to, I used the word stalking all the time because I love to dig into my guests and I’m like, it’s not the creepy way. I probably researching you’re researching research. Yeah. I’m going to start using that instead researching. But as I was digging, I found. You have so much play and fun in your business and in your life.

It seems . And I got to know, like in this moment, right now, what’s lighting you up. Yeah, I love this so much because actually I’ve been in business for myself for almost four years now. I left , my cubicle, my nine to five in 2018 with the desire to write a book about my experiences in love data and the love dating relationship space.

I knew I I’ve always, I’ve always wanted to write a book, but I really had like a clear idea of what it was going to be at that stage knew I wanted to write a half memoir and half how to, and that really launched my, , saying goodbye to my job in civil service. I was. It’s not like technically a civil service, but I worked for the city of Portland.

I was, , a crime analyst there. And like I had kind of like the, the trappings of a cushy city job. And I was like, I really have to leave this job because I have to follow my heart and write this book. And I’ve been on a journey over the last four years. , spent time in the love dating relationship space, and then pivot it into the business coaching space.

But all of that time gave you the opportunity to go, , what serves me? Like what, what do I like about entrepreneurship? Because I will tell you in the middle. Of those four years, I got really bogged down in doing stuff that I did not like to do. And not only did I not like to do it, but it actually wasn’t even helping my business.

And I’m talking about getting stuck on building landing pages, getting stuck on deciding I needed a funnel, trying every freebie under the sun until I just wanted to pull my hair out and. That about 18 months ago, I made a decision that like, I only making content that I like to make. I’m done listening to these, hustle cultural dude bros that want me to make seven funnels and want me to do 50 landing pages landing page, honestly, just, I can’t even believe I’ve just said it that many times I’m going to break out in hives in a minute.

, so I made a decision that like, honestly, I love creating live content. I love creating video content. I love podcasting. And like I’m done trying to, make myself fit in the mold of a downloadable PDF. So to answer, that’s a long answer to your question, but the answer really is , I had to do some soul searching about what mediums I liked to use and what kind of content I like to create.

And then from there, I was just like, all right, I am setting aside all these old ideas I have about the traditional. Content creation, building blocks, and I’m just going to live in the place that lights me up. So typically it’s video it’s conversations. I do, my freebie is a 60 minute consult because I love doing one-to-one work.

So I just really live in this space of only doing the stuff that I love. How perfect is that for feed your business with love and acting on a true act of self love is doing what lights you up. So what did that change in your business? Getting out of that hustle quarter, or you have to post this many times on this platform build these.

Yeah, I don’t even mean to say those words cause I’m like, ah, it look a lot like thinking about what are the values that I have in my business. So one of the values, one of the core values that I didn’t like, I will say this was a more of an informal process than it sounds like. , when I say thinking about your core values of your business, Go get a notebook, write down your core values, dig into that stuff.

But the reality was having been in business for myself for a minute. I knew the stuff that that really mattered to me. Um, and one of those things was collaboration. I love collaborating with other entrepreneurial women. So it was important to me. Like I had a pod pass that I was like that had a title around being in the relationship space.

And when I pivoted into the business space, I thought. This podcast is now for me, a platform for me to amplify the voices of other women entrepreneurs who are doing incredible things. So I’m like creating that podcast that was really in alignment with the collaboration over competition idea. That was so important to me.

And the other piece of it was that like I had worked with coaches before and I realized like, when I want, when somebody hires me, I want as a coach to be able to support. , in their online space. So it was really important to me that the clients that I coach I am liking their comments, I’m engaging in their posts.

I’m resharing them to my stories. I’m amplifying my client’s voices on my platform because that collaboration piece is so critical to the core of who I am. I would say that some of that pivot in terms of shedding the old ideas. What everyone’s supposed to do in their business and building a business that started to serve me.

And that was aligned with my energy, who I am, the kind of flow that I live in really meant that like I had to figure out what I like to do, that the content I like to create, which really is video live. W video in life content, despite having never done a live streaming, although maybe I’m getting ready to dip my toes into this.

And then also starting to think about what do I really value in terms of how I’m supported in my business and how I want to support my clients and my people who are around me. , I think that’s a short answer to the question in terms of just trying to figure out how to shed some stuff and how to build up this, the stuff that relates to.

Oh, yeah. That’s what I’m in the process of doing, I love podcasts, like podcasting to my, for me is something that’s soul driven. It’s , it fills my heart so much more than posting something on a platform. And I love that you are like creating the space and this boundary of I’m ditching what everybody else is.

I’m shutting the noise down and I’m doing it my way. Yeah. And it’s hard to do, right? Because , some of the noise is generated by entrepreneurs who are further beyond me. Right. So there’s some, like I, part of the thing that’s challenging about like the discussion around landing pages and funnels is that like, as an entrepreneur, as a beginning entrepreneur, I was like looking for some tools to build my business, but I still really wasn’t at the stage to scale.

So I don’t need a landing page. I don’t need a sales funnel. And most of us don’t. We’re ready to scale. And I think that’s a kind of a critical piece of information that’s missing from some of these conversations about these tools to build your business like, and so, you know, there’s a lot of, there is a lot of stuff out there for like mid-level or higher level entrepreneurs that need to scale.

And a lot of it lacks the distinction and the discretion of who actually needs it. So here I am sitting at home getting seven emails a day from Amy Porterfield, who I look up to, who I think is amazing. And actually, , she’s selling stuff for people who are ready to scale. And , I did not have the clarity to realize , I barely even had my opera dialed in.

I was certainly not ready to scale. So I was picking up all these tools that were ready for a version of me. That’s three years down the road. And then I was frustrated that they didn’t work. And so it was, it was humbling to say , oh, I’m not ready to scale. That is hard. For me to, to admit or to, , to come to the table with, but when I got willing to kind of get right-sized around where my business really was, then I’m like, oh, oh shit, I can do this.

However I want, like, all I really need is a service to sell, which like I have a coaching package that I sell. I need a place to market it, which is my social media platforms. And I need a way to collect money, which is PayPal. And I have been getting all wrapped up around like, how do I collect money?

There, all these like legal entrepreneurs who like don’t collect the money to pay. Well, yeah, if I’m running like $500,000 to a million dollar a year business, so I want to be using PayPal, probably not, but I’m not there yet, so I can use PayPal until it doesn’t work. And then I can shift here. So a lot of the shedding was just about kind of coming to like kind of a come to Jesus moment of like, I’m not ready for this stuff.

And I keep trying to use it and it’s not working cause. Oh, I’m like, Ooh, that was a little like little dig. I’m like, okay, I get it. I’m going to like reality check. There’s some things I should get rid of

only if they’re not working. And you hate doing them. I think that’s the combo. If you don’t like doing it and it’s not working. Check and check double check. I checked those two boxes proudly. So I know that as you’re going through this, because it’s a big shift, it’s a bit like as you’re shedding, all of the noise is what I like to call it.

Being with a coach and realizing holy crap, like my business isn’t at this next level. That was so powerful. I just want to reiterate that if nobody, if you’ve missed that point, if it’s not working for you, you might not be at that point in your business. That is like mic drop. Okay. We’re done. Like that is like one of those, those, those moments that’s like, oh, I’ve got to start where I’m at.

So I know that you are the ultimate hype accountability coach, and you are the person that is helping people. Where in the journey are you helping? Are you helping at the newer level? Are you helping like the other level? I want to know. I want to know. I know this is so great. Um, I typically have two types of clients, so I either work with entrepreneurs or people with entrepreneurial dreams, women who have an entrepreneurial dream, but they’ve been thinking about it for like 10 years or five years, even five months.

And they just like don’t know. To start. So they’re like, oh, I have, I just, it’s too complicated. And they’re thinking about. Things. And they’re starting to do some of the, I like to call it buffering activities. So one of those, I mean, there’s so many, but like, it’s like, you know, all of a sudden you’re starting to you sit down and you’re going to start to write your book.

Maybe you have a book on your heart. You’re trying to write all of a sudden, you sit down and be like, oh my God, I can’t write this book. I have to clean the house. I have to, I have to dust my Monstera leaves of my plants. I have to, you know, it’s like all of a sudden, all this shit that you never cared about before becomes.

Because you’re doing it. You’re about to do a scary thing. Like sit down and start writing a chapter of your book that you could wind, right. Grabber. Right. So some of my clients struggle with. Some of my clients are into the entrepreneurial journey, but are solopreneurs and have like 75 different hats on and they’re being pulled in a bunch of directions.

And so those calls, you know, there’s a difference in, so what I love about doing a one-to-one coaching container is that really, like I customize the hype and the accountability for every single one of my clients. So a call for a client who is like dreaming of a big idea, but hasn’t been able to take any action on it.

That looks more like, okay, what do we have to do? The first thing you’re going to need to do is like, make sure you’re going to write this book somewhere, or you’re going to write it on your laptop. You’re going to write it by hand. What are you going to do? You’re going to, are you going to, uh, like voice memo it and have somebody transcribe it, which is like an amazing little hack to write a book, by the way, if you’re somebody who loves to chat and you love to tell stories, but you hate, you cannot sit down and type something, go ahead and record it, send it to a transcriptionist.

They’ll get it back to you. Usually in 24 to 48 hours in a word document right now, all you have to do is like move the words around. Back up anyway, the point being that if you are that conversation to an entrepreneur who is dipping their toes into writing a book is more about like, what are we going to do?

What are we gonna do the next seven days? And like, I’m going to check in with you in between to see, did you write your a hundred words or whatever it is, right. A conversation with a solopreneur, who’s got like 75, who’s doing, you know, he’s got a bunch of irons in the fire is more about like, what are the priorities this week?

What must be done? When do we need to follow up on that stuff? So, um, but the beauty of one-to-one coaching is that. You and I are going to be on the phone for almost an hour and we’re going to figure out what’s going on. And one of the things I love about that is that for me, on my end, it just means that I rely on my expertise, my lived experiences and the resources that I have at my fingertips.

And I don’t have to spend any of my time creating worksheets. No. Cool. Courses.

I mean, it’s like, because you know, people get scared to go into the one-to-one coaching space, I think because they doubt the gifts that they have to offer and they doubt the expertise that they bring to the table. And so in order to kind of bolster that, they go, oh, well, if I’m a one-to-one coach, I got to have all these worksheets.

I’ve got to have all these resources and it’s like, no, you are. You’re a person needs your needs, your custom advice on their problem. They don’t need some boilerplate worksheet that you created. They need you to hear what they’re saying, to offer them the solution and to support them on their way to it.

Now, of course, is it easier to sit there for 10 hours and make 50 workers? Yes, that is way less scary than showing up to the world and saying, Hey, I have this expertise in this area. I offer a one-to-one coaching container. It’s $2,000 for 12 sessions. Get at me if you want to do it. And then to show up and know that, like, no matter what your client brings to the table, you have the expertise to solve it in the moment.

And if you don’t, you have the discernment to say, Hey, that’s just a little bit beyond the experience I have. I’m going to do some more research on it. Get back to you. Oh, and that’s a powerful point to be right there too. Is that, I don’t know. Let me get back to you because that’s a fear that holds, I know that held me back for a long time when I did.

Cause I used to be, I used to be a lot of things. I was a nutrition coach and a chronic pain coach for awhile. And that always scared me because coming into. Like, I don’t know. I don’t know your condition. I don’t know how to support you. Let me get back to you. And that was the, I think that was one of the first things I started sucking back in.

Yeah. And I think that’s really PO I actually think that’s the most empowered place to be as a coach and. To say, like, you know, and your clients don’t want you to like, make something up on the spot. That’s not going to work and you don’t want to make something up on the spot and just be like, oh shit, I hope this works.

Right. Because that’s out of integrity. So it’s, it’s better to just be able to say like, wow, that’s just beyond, uh, you know, my realm, but let me find an expert for you or see if I can send you some podcast or something, because like, that’s going to serve your client better. They’re going to get better results that way.

And it serves you better because you’re not sitting there going like, oh shit, I hope that works. I hope. I hope it didn’t make it worse. Oh, for sure. And I know that you’re a real big fan of the micro strategy to get Claire to move through things. Can you tell us a little bit about like, what is micro strategy?

Yeah. So micro strategy is just micro strategy is really just like a word that I came up with to describe accountability coaching. Um, and honestly it’s about just like setting some small goals so that we can generate some moment. Did those big goals because of course, like, you know, everybody, I just like to be Frank.

Like most of us are, I would say 95% of us are in business to make money. So almost everybody comes to a coach with a money goal of like, I want to make a hundred K a year, 200, you know, whatever, 10 K months, whatever. And it’s like, that’s, that’s great. I love a money goal. Don’t get me, don’t get it twisted.

But a lot of times there’s so many little things that we have to be kind of on top of, in order to meet those goals. And so my zone of genius is being in those smaller spaces. Um, like what do we need to do to just keep this momentum up? So even if we don’t hit the 10 K goal month, like the 10 K month goal, and we hit six, we’ve got all this momentum on all these other, like all these little mini accomplishments that make the system and the six pays still feels good.

So I really believe that micro strategy is about generating these small wins, keeping the momentum going because as an entrepreneur, one of the toughest places to be, I dunno for me, is when you’ve got nothing, when you’ve watched. Yes. And you’ve got nothing going on and you’re like, oh my God, I’m not talking to anybody for sales leads.

I’m not really coaching that many people right now. I’m like kind of step on what to do with my content. Feels like the algorithm feels like on the, the algorithms bitch. Like I can’t do anything right on Instagram, like, ah, you know, so, um, even just like building some momentum in any one of those, several places can kind of ease the pain of entrepreneurship of like feeling like the wheels have come off.

You’ve made the largest mistake of your life. Oh, man, I felt that way. So many times in the last five years just went through a bout of it. Again, it doesn’t matter how far you are. It seems like it creeps back up all the time. It’s just such a common issue. And I think there are a couple of reasons, but I mean, I think the capitalist, the capitalist lens has us feeling that way, right?

There are some institutional reasons that we feel that way. I think capitalism is one of them. I think patriarchy is another one. And then layer on top of that. However, some of us were raised. Um, the. Around the familial feelings about whether or not you’re entitled or allowed to chase your joy. So there are a lot of layers and a lot of lenses that get us to this place where we think, oh, if I don’t make X amount of month, I’m a failure.

And I fucked it up forever and I’m going to be destitute when I die alone in whatever. Right. So it helps to coaching is amazing because it can really help walk that back and it can help to remind you, like, there are. Cultural lenses that have been feeling this way that have been in play for a long time.

So actually that feeling of fear and terror and whatever, that’s actually not, that may be part of that may really be how you’re feeling. But part of that may also be all the lenses that are layered on to the way that you view your business. Ooh, Ooh, cold. I’m like you went into like my, my like, ah, yes, culture culture is like, there’s so many things that we don’t realize and there’s things that we have to bring up as a child, like just in general, like, oh, you know how many years ago I was just reading this book, like how many years ago was it that women were actually listened to?

And I was really surprised that in some places it was all the way up into the two thousands that women had no power and. Holy crap. So now I’m a woman business owner with all these other things, plus the fact that I’m, uh, and I think that you just brought up a really good point. There’s so many lenses, it’s time to start figuring out how to take those lenses off.

Yeah. And really to go like what’s mine, what’s really mine here. And in this, in these emotions that I’m having around my business and around how I relate to the world, how I relate to my business, et cetera, like what’s actually mine and what’s patriarchy and what’s capitalism and what’s productivity based success.

And what’s, uh, you know, like 1980s breed culture. W what’s mine, you know? Um, and so I think that’s another place where coaching can just be so supportive and so valuable to say like, Hey, like, you know, it’s okay that you feel this way. And it’s also okay that some of these feelings are yours, but some of them are not your city hat.

So like, let’s, let’s release those as well. Let’s set those aside and, and see what we can do with what is actually yours. So it’s actually changing your relationship with yourself. Truly. Yeah. And honestly, it’s a lovely circle back to the idea of feeding yourself and your business with love and compassion.

What’s mine here. How can I hold a compassionate heart and compassionate space for myself and, and acknowledge that all of these lenses, I didn’t choose them necessarily. Right? Some of them, I may have chosen a few, but like some of them have been here long before me. And hopefully that won’t be long here, much longer, but who knows?

Right. So I really think that compassion for ourselves and for our businesses is actually at the core of building a feminist. Um, I personally think of my business as a feminist business because I do everything I can to be inclusive and to, um, have a business that’s collaborative. I, I purposely structured.

There’s actually an incredible book out there called, um, the feminist. It’s like a little yellow Pam, or maybe it’s the feminine economy. It’s like a little yellow. It’s very thin. It’s very readable. It’s like a lot of diagrams I love it’s colorful and it really outlines like the features of a masculine business and a feminist business.

And I’ve been like really intentional about trying to make sure that I do what I can to build my business in a feminist business space, because it’s important to me. Um, because my values are aligned. Yeah, I love that. And it’s all about relationships and I love that. How you’ve brought in your, you know, the past, when you were focused on relationship into the business.

And I know you have your own book relationship ready? How I stopped fucking randos and started cupcaking my soulmate. Like okay. Yeah. Like speaks to my heart. I’m like, okay. I’m. I need to know more like that makes me want to buy it. I’m so glad I actually, I will send you a copy it’s available on Kindle, audible and paperback.

So you can get it in those three formats that, you know, the, the title was a tough one to navigate because there was a large part of me that was saying like, oh, okay. You know, if I want this to be a mainstream publication, which I did self publish, I dabbled in the idea of being a traditional publishing deal.

I did not have enough patience, time, energy, resources, et cetera, for that. Fuck it I’m publishing it myself. And, um, and as I, as I started to kind of grapple with the title originally, the title was something very boring, like a relationship ready, dating prep, 1 0 1 or something like that. It really was not like it didn’t speak to me and it didn’t reflect the experience that’s in the book.

I mean, you know, for me, I wrote that book because I had had these experiences in beloved dating relationships space. How isolating, how isolated I felt when it came to love dating and relationships. It, it very much seems like everyone else in the world had gotten like a manual on how to do it correctly.

And I had missed out and it felt a lot, like I was the only person that missed out. So my why around writing the book was like, even one woman reads this book. Like that’s enough for me. Right. And so as I started to kind of like mess around with title, I’m like none of these titles are really hitting, like nothing really reflects how, how this felt until I got honest and said, this has to be the title relationship ready?

How is that fucking random? Our, my soulmate, because that was really my experience. It was actually, it was probably riskier to put the term cupcake in there. Then the F-word because people are always like, let’s cook KCI. Um, but you know, it really I’m really happy with the way it turned out because it’s, it’s, um, it’s aligned and it’s reflective of what’s in the book.

And it also, it’s like a good filter because if you can’t really handle the title of the book, then you most certainly will not like what’s inside of it. Right. It really puts into alignment. Who’s in your space. And I think that that’s what we’re talking about right now. That relationship with self, it does spill out into everywhere else.

And I just, I just love your energy. I am just, this conversation is so amazing. Thank you so much for sharing with me and my audience, like shedding the narratives, like in relationship with self. I don’t even know what cupcaking means, but I might have to look it up. Well, I will tell you a cookie is a term that I’ve heard a girlfriend referred to.

Actually, I wish I came up with it myself. I did not, but she was like, that is that cupcaking is that time in the relationship it’s early on. And like, all you want to do is like, be in your person’s armpit face. And you’re just like, I don’t care. What are we going to do? We’re gonna go put gas in the car and let’s go do it together.

I don’t care. We got to go grocery shopping. Let’s do it together. You know, it’s like, it’s like, I actually really feel like it’s that first. Okay. You know, when you start seeing some. And typically you start like spending the night on the weekends, right? You’re like, okay, I’m staying over at their place on the weekends.

It’s fine. Whatever. And then all of a sudden, you like level up and you start staying at their place during the week. And that first morning that you stay at their place during the week and you have to like wake up and go to work. Well, I’ll have to go to work. I just want to be here with my person all day.

Like shouldn’t there be like some kind of like federally mandated cupcaking leave that I could take. Can I call my boss and just say, sorry, you can’t come to work on Husky. You know, it was just like, you know, when it’s, this is a little bit like the honeymoon phase when you just like, want to be right next to your person, you know?

So, uh, that is the technical description of cupcaking for you. Oh. So that I could be cupcaking myself to. Yes, you could exactly where it’s like, I’m just going to do what’s good for me. Oh, I hadn’t thought about it that way. That’s juicy. See, every time I’m like, oh, relationships. Cause I’m like in this whole like go inward self thing.

I’m like, can I be my own soulmate? Can it be stop? You know, stop fucking randos. Like all the random thoughts in my head and start kicking myself. Oh my God, I’m living for this analogy. I love it. Please run with it. It’s perfect. Don’t change a thing. It’s awesome. I love it so much. Yeah. It’s I mean, it’s actually at the core of that book.

The journey to cupcaking. My soulmate was about self discovery and self love and about my experiences in seeking outside of self, um, for years and years and how painful it was to find return inward on, or some of the trauma that I put myself through, small T trauma that I put myself through and that I put others through, um, and acknowledge that and then move into building some different behaviors.

So I could stop hurting myself with relationships. Oh, so juicy. Yeah, that’s good stuff. So if someone were to just walk away with like that one, we already had a great mic drop moment, but the second mic drop moment of this episode, what would you want them to leave with? Well, I think the most important thing to consider, whether you’re, whether you’re pursuing a passion project or building a business or chasing a relationship or examining your own relationship to self, is that, you know, it’s all an expense.

Right. So nobody, nobody, there is no one size fits all answer for any of it. All of it requires taking some kind of action assessing how that action went and then pivoting or, you know, and then like maybe pivoting or maybe sticking with it. So, you know, the thing I would just say is like, it can feel scary to not know what you’re doing or to do something that you’re like, oh, I’m not, you know, especially, I feel like entrepreneurial.

Are inclined to be like those gold star, a plus plus students want to get the paper perfect. All that stuff. Perfectionism kills more dreams than failure ever could. So get comfortable with the idea of like, this is an experiment I’m just trying this out. It doesn’t mean anything about me doesn’t mean anything about how smart I am or how you’re or how, um, how capable I am.

It actually just means I’m throwing this out there to test it, to actually to see if anyone. Likes it or needs it. It’s not about me. So see if you can detach from the personalization and the internalization of, of your dream in order to experiment with it out in the world to see like how it lands and whether it makes sense to monetize it.

And when it does make sense to monetize, in which way, you know, it’s just like the more open-minded and detached we can be about this. And the more kind of like scientists’ approach we can take to it in terms of just experimenting and giving it a tribe. The, the quicker we get to where we’re going.